Designing an AR iOS application for product finding and in-store navigation to improve customers’ shopping experience at Walmart stores.
Find products can be time consuming and challenging to for customers when navigating in a big store. They can either spend time to ask an associate for directions or use the Walmart app to get the aisle number and attempt their own way to reach the aisle.
Empower retail experiences with joy, confidence and productivity by pioneering disruptive human-centered AR technology, leveraging spatial computing and artificial intelligence to combine digital and physical and transform the way people shop.
Walmart Archer Lab team’s R&D initiative presents MyWay, a store- and shelf-level augmented reality (AR) product wayfinding application on iOS platforms; provides an unique disruptive technology for “last-inch” product-level accuracy for AR in-store shopping use cases.
Empower retail experiences with joy, confidence and productivity by pioneering disruptive human-centered AR technology, leveraging spatial computing and artificial intelligence to combine digital and physical and transform the way people shop.
How might we leverage augmented reality technology to create a more engaging shopping experience for Walmart customers?
1. Indoor Navigation
A turn by turn navigation that customers can use from their own personal device, helping them find the exact product on the shelf using indoor navigation. Provide both 2D map based and 3D augmented reality base real world overlays for the navigation path.
2. Product filtering
Using 3D animation filter and customer computer vision model to accurately detect products on the shelf and filter products based on customer preferences and dietary restrictions.
Overview
Walmart Archer Lab team’s R&D initiative presents MyWay, a store- and shelf-level augmented reality (AR) product wayfinding application on iOS platforms; provides an unique disruptive technology for “last-inch” product-level accuracy for AR in-store shopping use cases.
My Role
I was the solo UX Designer on the Archer Lab team, responsible for the UX, UI, and Visual assets including 3D animations. I primarily worked with engineers, data scientists, and technical artists with a total of six weeks to ideate, conceptualize, prototype, and testing the AR shopping experience.
During my time at Walmart, I worked on projects that I cannot disclose due to NDA restrictions. Please contact me for more information at johannachen@gmail.com.
During my time at Walmart, I worked on projects that I cannot disclose due to NDA restrictions. Please contact me for more information at johannachen@gmail.com